Food with “embedded” positive intentions.

A piece from an interesting article that I read today:

Intentional Chocolate, founded in 2007 by Jim Walsh, uses a special recording device to capture the electromagnetic brain waves of meditating Tibetan monks; Walsh then exposes his confections to the recording for five days per batch. Gimmick or not, in this economy any product that promises a spiritual pick-me-up could be in high demand. Since the recession, says Phil Lempert, editor of health-food site Supermarketguru.com, “everyone is ready to jump of a bridge”. With the right marketing, he says, embedded food “could be huge”.Still, not everyone is keen on the idea if packaging spirituality. Once the profit motive comes into play, “it’s difficult to keep things pure” says George Churinoff. “Then the product may not be blessed in any way with motivation except maybe to make money.

Mind Over Chocolate – by Alana B. Elias Kornfeld. TIME May 4, 2009.